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Chapter 1: It all Starts with a Name

This is something you should be careful about doing however, if the name you originally wanted is owned by a competitor or a business that could be confused with yours. For instance, if a company using ‘’ is owned by an outdoor sporting equipment company and your company is a mountain climbing site, you might lose quite a bit of traffic to the site that has the organic domain name. In this example, you might want to reconsider the name. Another option would be to use and really highlight the ‘2’ in all of your marketing. Whichever you chose, there would still be a risk.

SEO Needs
Do you expect more than 30%-50% of your business to come from online searches? If your answer is yes then go read the SEO section NOW!!


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