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Chapter 2: Creating Your Objectives

Expectations for Online Presence
It is imperative before you complete the rest of this workbook that you have a general idea of what you expect from having your business online. Think of it like going to a conference to market and sell your products and services. Typically, you would set up some goals as to how many people you expect to meet. You may measure how many people give you their business card, how many people demo your product, how many people make appointments with you for the future or how many people take one of your brochures. The point is, you would likely not invest in going to a conference unless you had a clear idea of how it would benefit your business. In this section, we’ll walk through
those considerations for your web presence.


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