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UNDERSTAND
Chapter 7: Ecommerce

So You Want to Sell Something Online?

If you haven’t already read the Web Site section of this book, you should begin there. Ecommerce is really just a function of a website. Sure, some Ecommerce sites, such as Marketplace sites on Amazon, are really just storefronts. But most small business websites need to fulfill on multiple purposes.

The reason that Ecommerce is pulled out and addressed as a different entity is because of the myriad of options and the complexity of selecting the right type of Ecommerce site and vendor.



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