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Chapter 9: SEO

All the Buzz About SEO

Search Engine Optimization (SEO) may be the biggest buzzword inside of The Internet Plan and we will attempt to tease out what it really means, because even if you are relatively tech-savvy, the information available online regarding SEO reads more like mumbo-jumbo than any other. As an overall service, Search Engine Optimization is exactly what the words say. It is the optimization of your online presence so that search engines find your site and your information on the Internet. The idea is that for particular searches or keywords typed into in a search engine, you want your information to show up at or near the top of the search results so that the people who are looking for the goods and services that you provide find your business quickly and easily. Much of the online research has shown that organic search results – what displays in the regular search listing, as opposed to the paid listings that come up during a search – are more trustworthy and thus more effective when it comes to attracting visitors to your site. SEO is not pay per click advertising, as you see for example, on the right hand side of google searches.


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